Interactive Displays

Product: Electronic Check Printing Accountant
Number of displays: 1,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Vacuum-formed, co-extruded styrene; hot-stamped logo, trimand copy.
Approximately 1,000 displays were shipped to a variety of small accounts -- department stores and some small chains -- for a campaign, which began in late March.

Client: Reebok International Ltd.
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Wall Unit
Comments: A Graphlite shoe was encased in a cast acrylic tube and appears to float. The main features were imprinted directly onto the spherical tube that invites shoppers to turn the knob, thereby rotating the shoe and revealing corresponding product attributes.

Product: Flea control products
Number of displays: 1,000
P-O-P company: Clegg Industries, Torrance, Calif.
Distribution: Pet stores, farm and feed stores
Introduction: June 1993
Duration: Permanent
Construction: Vacuum-formed plastic
The Zodiac display provides visual facts on fleas, explains the warranty and provides a toll-free telephone number.

Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc.
Category: Interactive, Video or LCD: Floorstand/Kiosk
Comments: Consumer attention is drawn by the colorful TV graphics and illuminated header graphics featuring product transparencies. Up to five individuals may play the game simultaneously due to accessible, yet secure, user controls. Full-screen displays allow the action to be viewed by bystanders. High-fidelity stereo sound amplification makes the display virtually impossible to ignore.

Robert Nielsen & Associates Ltd.
Turbo Technologies Inc.
Multiple Materials: Floorstands