Interactive Displays

Product: Warblers toy birds
Number of displays: 7,000
P-O-P company: Concept Fixtures LTD.
Distribution: Gift, stationery, toy stores
Introduction: April 1991
Duration: Permanent
Construction: Wood
The six Breezy Singers birds come pre-packaged with the display.

Advertiser: Memtek, division of the Tandy Corp., Dallas
Producer: E and E Display Group, Lawrence, Kan.
Objective: To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Thomas A. Schutz Co., Morton Grove, Ill.
Objective: To attract attention of consumers and encourage interaction with new Super Nintendo Game System. Also, to provide a flexible, high-tech, modular merchandising system to demonstrate product features in a user-friendly atmosphere adaptable to various sized retail environments while enhancing Nintendo name recognition.