Interactive Displays

Product: Project Marketing Associates real estate
P-O-P company: On-Site Media, Boston
Distribution: Real estate auctions
Introduction: September 1991
Duration: Permanent
Construction: Particle board and laminated plywood
A 20-inch touchscreen monitor allows real estate shoppers to obtain information on available properties without having to deal with a high-pressure salesperson.

Product: Venetian blinds
Number of displays: 200-plus
Distribution: Home centers and discount stores
Introduction: January 1991
Duration: Permanent
Construction: Wire dividers and pegboard
Working models of venetian blinds on this display let customers see how they're installed, raised, opened and closed.

Product: Tyco Toys Inc. Big Bird Story Magic
Number of displays: 1,200
Average unit cost: $60
P-O-P company: The Weiller Co., Philadelphia, Pa.
Distribution: Toy stores, mass merchandisers and discount stores
Introduction: February 1991
Duration: Semi-permanent
Construction: Corrugate
The Big Bird display features an actual operating model with a 90-second demo tape.

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.

Advertiser: Librex Computer Systems Inc., San Jose, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To demonstrate the new notebook style computer at desk level in a retail store. The computer is secured to the Sintra display via a Vulcan pull box. Take-one pockets hold literature describing the two available computers.