Floorstands, Freestanding, Aisle Displays

Product: Heublein Fine Wine Group Christian Brothers variety wines
Number of displays: 3,000
P-O-P company: The Bench Collection, Healdsburg (manufacturer); and Offenbacher Inc., Santa Rosa, both of Calif. (graphics designer)
Distribution: Grocery, drug and liquor stores
Introduction: February 1992
Duration: Permanent
Construction: Vinyl-laminated particle board
The Occasion Rack keeps a fresh appearance with a variety of header cards and optional flower cups.

Product: Home Series computer software
Number of displays: 400
P-O-P company: Tharco Inc., Tukwila, Wash.
Distribution: Home center and hardware stores
Introduction: July 1991
Duration: Temporary
Construction: Corrugated cardboard
Autodesk's Home Series software was tested in several Midwest chains before a national rollout.

Product: Porch screening system
Number of displays: 400
P-O-P company: White Water Industries, Harrison, Ohio
Distribution: Hardware and home center stores
Introduction: October 1991
Duration: Permanent
Construction: Metal frame and pine boards
Screen Tight's display is designed to be expandable.

Product: Comic books
P-O-P company: Howard Marlboro Group, New York
Distribution: Waldenbooks stores
Introduction: June 1991
Duration: Permanent
Construction: Injection-molded plastics (pockets), fabricated plastics (side and header panels), wood (base), formica (covers wood base) and metal (structural interior).
Comic book displays at Waldenbooks are intended to last up to four years.

Product: Home videos
Number of displays: 25,000
P-O-P company: Fleetwood Container & Display, Vernon, Calif.
Distribution: Video stores
Introduction: February 1992
Duration: Promotional
Construction: Direct-print corrugated cardboard and litho
A three-side display from Paramount Home Video can be used in the open, or can be placed against a wall, and is designed to promote several titles at the same time.

Product: Neutrogena Sunblock
Number of displays: 20,000
P-O-P company: Comptes, Rico Rivera, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992
Duration: Promotional
Construction: Corrugated
Product: Neutrogena Shampoo; Neutrogena Conditioner
Number of displays: 8,700
P-O-P company: Service Container, Compton, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992

Product: Memphis Hardwood Flooring Co. Chickasaw Hardwood Floors
Number of displays: 4,000
Distribution: Home centers, lumber yards, floor covering stores and specialty hardwood stores
Introduction: February 1988
Duration: Permanent
Construction: Plywood covered with oak veneer
Flattering light helps consumers select the right wood from Chickasaw Hardwood Floors display.