Floorstands, Freestanding, Aisle Displays

Product: Cellular telephones
Number of displays: 1,000
P-O-P company: MEI Display, Smyrna, Ga.
Distribution: Cellular phone dealers
Introduction: January 1992
Duration: Permanent
Construction: High-impact polystyrene
The OKI display is designed to adapt to new models and changes in promotional materials, say company officials.

Product: Ceiling tile and grids
Distribution: Home center stores
Introduction: June 1991
Duration: Permanent
Construction: Extruded high-impact styrene
Signage options, including product identification cards, photo display cards and feature-sale signs, are part of the redesigned ceiling grid merchandiser from USG Interiors Inc. The unit represents fewer products than in the past.

Product: The Putnam & Grosset Group Spot books in assorted lines
Number of displays:1,500
P-O-P company: Tremore Inc., North Brunswick, N.J.
Distribution: Book stores
Introduction: August 1992
Duration: Permanent
Construction: Slatwall plastic
The Spot display goes together in a matter of minutes without the use of tools, say Putnam & Grosset officials.

Product: Stair parts
P-O-P company: Kragie Newell Advertising Inc., Des Moines, Iowa
Distribution: Home center stores
Introduction: March 1991
Duration: Permanent
Construction: Steel (framing), Masonite (backer board) and cardboard (headers)
The entire line of stair parts from Emco, including accessories, can be displayed.

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.

Product: Goldstar Video Corp. Educational video tapes
Number of displays: 7,500-10,000
P-O-P company: Corr Pak, Chicago
Distribution: Supermarkets
Introduction: January 1992
Duration: Promotional
Construction: Corrugated cardboard
Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.

Product: International Friendship Center, featuring greeting cards, stationery, mugs, gift wrap and stickers
Number of displays: 10,000
P-O-P company: TCA Corp., Portland, Ore.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: June 1992
Duration: Promotional
Construction: Corrugated cardboard
A tie-in with a touring American Greetings exhibit encourages letter writing with pen pals around the world.