Floorstands, Freestanding, Aisle Displays

Product: Philip Morris Collectors Choice Cigarettes
Number of displays: 600 headers; 2,000 counter displays
P-O-P company: Marinelli Communications, package design group, New York (Penta-Pack); Leo Burnett Co., Chicago (headers and displays)
Distribution: Gift, specialty tobacco and airport shops
Introduction: October 1991
Duration: Semi-permanent
Construction: Vacuum-formed Lexan sheet (Penta-Pack); lithographed cardboard (headers)

Product: Comic books
P-O-P company: Howard Marlboro Group, New York
Distribution: Waldenbooks stores
Introduction: June 1991
Duration: Permanent
Construction: Injection-molded plastics (pockets), fabricated plastics (side and header panels), wood (base), formica (covers wood base) and metal (structural interior).
Comic book displays at Waldenbooks are intended to last up to four years.

Product: Home videos
Number of displays: 25,000
P-O-P company: Fleetwood Container & Display, Vernon, Calif.
Distribution: Video stores
Introduction: February 1992
Duration: Promotional
Construction: Direct-print corrugated cardboard and litho
A three-side display from Paramount Home Video can be used in the open, or can be placed against a wall, and is designed to promote several titles at the same time.

Product: Neutrogena Sunblock
Number of displays: 20,000
P-O-P company: Comptes, Rico Rivera, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992
Duration: Promotional
Construction: Corrugated
Product: Neutrogena Shampoo; Neutrogena Conditioner
Number of displays: 8,700
P-O-P company: Service Container, Compton, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992

Product: Wood-joining products
P-O-P company: EB Advertising Display Co., Massillon, Ohio
Distribution: Hardware stores, home centers, D-I-Y outlets
Introduction: April 1991
Duration: Permanent
Construction: Wire and styrene
All the hardware needed to help the do-it-yourselfer join wood together is on a display from Vermont American Tool Co.

Product: Nutri-System Sparklers
Number of displays: 800
P-O-P company: Display-Pak, Minneapolis
Distribution: Nutri-System diet centers in the United States
Introduction: December 1991
Duration: Promotional
Construction: Corrugated cardboard
Creating awareness for a new product was the goal of a display for Nutri-System Sparklers.

Product: Orange County Plus employment section
Number of displays: 1,800
P-O-P company: Clegg Industries, Santa Monica, Calif.
Distribution: Convenience stores
Introduction: October 1991
Duration: Promotional
Shoppers heard all about the new, easier-to-use employment section in the Orange County edition of the Los Angeles Times on this "talking" newspaper rack.