Floorstands, Freestanding, Aisle Displays

Product: Borden North American Snacks Doodle O's
Number of displays: 25,000
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets, convenience and grocery stores
Introduction: June 1992
Duration: Temporary
Construction: Corrugated cardboard with flexo printing
A new product introduction was a rousing success, due in part to the help of the lovable Fox Z. Doodle.

Client: Frito-Lay Inc.
Producer: Lone Star Container

Clients: Lady Foot Locker and Reebok International Ltd.
Producer: Medallion Associates Ltd.

Client: Anagram International Inc.
Producer: Mike Meehan Co.

Type: three-bin, gravity-feed, corrugated Pick-A-Mix display
Manufacturing process: 200-pound B-flute bleached white; display printed with flexographic inks; header: four-color process litho-laminated riser with varnish; vinyl acetate window for candy chutes; holds 65 to 70 pounds of product
Introduction: August 1992
P-O-P company: Design Tech, Villa Park, Ill.
Comments: Innovative gravity design supports the freshness of the product.

Client: Oneida Ltd./Silversmith Division
Producer: Harbor Industries Inc.

Product: Sports Page bubble gum
Number of displays: 5,000 (counter unit); 2,500 (floor stand)
P-O-P company: Great Northern Display, Racine, Wis. (floor stand); Gamon International, Elk Grove Village, Ill. (counter unit)
Distribution: Grocery and convenience stores, mass merchants and drug stores
Introduction: March 1992
Duration: Promotional
Construction: Corrugated cardboard
Newsstand displays call attention to the Sports Page bubble gum contained within.

Client: Keyes Fibre Co.
Producer: Menasha Corp.