Floorstands, Freestanding, Aisle Displays

Product: Philips Consumer Electronics Co. DCC 900 digital compact cassette deck
Number of displays: 500
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Introduction: October 1992
Duration: Permanent
Construction: Vinyl-clad wood (base); metal (floor support); laminated wood (upper portion); clear plexiglass (brochure holder and headphone/remote control caddy)

Product: Hair care products
P-O-P company: RTC Industries Inc., Chicago
Distribution: Hair styling salons
Introduction: December 1992
Duration: Permanent
Construction: Metal tubes with laminated shelves
Constructed with metal tubes and laminated shelves, the Joico display forms the cornerstone for an all-encompassing marketing program.

Product: Orion Home Video "Dances With Wolves" videotapes
Distribution: Specialty stores, mass merchants and video stores
Introduction: March 1993
Duration: Temporary
Construction: Corrugated
Dancing to the tune of seven Academy Awards and featuring Kevin Costner, the display for "Dances With Wolves" is bound to capture attention.

Product: Locker accessories
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Drug stores and mass merchants
Introduction: December 1992
Duration: Temporary
Construction: Corrugated
"We needed something unique to identify our products and explain their benefits," explains a Lockermate spokesman.

Product: Bissell Trio convenience vacuum
Number of displays: 8,000
P-O-P company: RTC Industries Inc., Chicago
Distribution: Mass merchants and discount department stores
Introduction: October 1992
Duration: Permanent
Construction: Corrugated base with black coextruded plastic
Previous display efforts "had not done justice to the product," explains a spokesman for Bissell.

Santa Cruz Industries
Shindaiwa Inc.
Metal/Wire: Floorstands