Floorstands, Freestanding, Aisle Displays

Client: Sara Lee/Douwe Egberts
Product: Duyvis brand nuts and snacks
P-O-P company: The Howard Marlboro Group Worldwide, New York
Introduction: April 1992
Construction: Sheet metal with shelves of metal and wire. Injection-molded dividers and plastic extrusions. Graphics can be inserted into the sheet-metal header.
Comments: The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.

Client: California Kiwi Commission
Product: California kiwis
P-O-P company: Comark Merchandising, Elk Grove Village, Ill.
Introduction: November 1992
Construction: B-flute corrugated; rubber-die printed one color with spot label mount; die cut; and glue.

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Client: Schmidt Baking
Product: Sunbeam bread
P-O-P company: Nashville Display, Nashville, Tenn.
Introduction: April 1992
Construction: The unit is made from wire and tubing with a powder-coated finish with a 3-D, die-cut, four-color chipboard sign. Two-color shelf talkers are used on the front of each shelf.

Client: George A. Hormel Co.
Product: Dry sausage products
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Introduction: November 1992
Construction: Lightweight sheet metal with four litho-mounted header panels and a bottom foundation of four painted Masonite panels.

Client: R.W. Frookie
Product: Cookies
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: November 1992
Construction: Injection-molded, medium-impact styrene legs and trays; injection-molded K-resin dump bin panels; one-color, rubber-plate printed corrugated skirt; die-cut styrene; foam stick; silkscreening; and a five-color, litho-mounted sign to B-flute corrugated.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.

Product: Nissan Motor Corp. Infiniti Communicator Series portable and mobile phones
P-O-P company: The United Group, South Gate, Calif.
Number of displays: 150
Distribution: Infiniti dealerships
Introduction: August 1992
Duration: Permanent
Construction: Heat-bent and silkscreened acrylic (header); die-cut Sintra (phone holders); wood (base and shelves)
For those who can simultaneously talk and drive, Nissan is offering mobile and portable phones courtesy of a new display in Infiniti dealerships.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.