Floorstands, Freestanding, Aisle Displays

Client: Continental Baking Co.
Producer: KCS Industries Inc.
Category: Paper: Floorstand, Endcap or Sidekick
Comments: A fun-house mirror was incorporated to make the consumer appear thinner. For one-third the price of traditional methods, a 0.002-thick Mylar surface was used in combination with an adhesive and unique laminating technique to overcome the problem of the Mylar showing any texture of the substrate, which would negatively affect the reflection or clarity of the mirror's surface.

Client: Chrysler Corp.
Producer: Chicago Show
Category: Multiple Materials: Fixture
Comments: Through the use of the latest structural foam molding, injection molding and extrusion technology, a modular assembly system was created, allowing the customer to assemble the unit in under 10 minutes with eight bolts and an Allen wrench.

Client: Michelin Americas Small Tires
Producer: Robert Nielsen & Associates Ltd.
Category: Metal/Wire: Floorstand
Comments: The use of 2.5-inch steel tubing provides both the durability and strong lines desired by the client. The use of Uniroyal red provides a high-impact visual presence that ties the graphics, display and media campaign together.

Product: Steel Toe boots and shoes
Number of displays: 380
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Red Wing shoe stores
Introduction: March 1993
Duration: Temporary
Construction: Steel grid, corrugated, plastic and wood
The train display is one of four in a series (each highlighting a different line of shoes) that will run through the spring of 1994. All will mount to the steel grid in a similar way.

Product: Pharmaceutical drugs
Number of displays: 210
P-O-P company: RTC Industries Inc., Chicago
Distribution: Perry Drugs stores
Introduction: November 1992
Duration: Permanent
Construction: Freestanding kiosk with two poster frames and a vacuum-formed logo
The Perry Drugs display provides a literature area on both sides that holds up to 20 different brochures.

Client: Deere & Co.
Producer: Frank Mayer & Associates Inc.
Category: Fabricated Plastics: Floorstand
Comments: An acrylic wedge rests on a mirrored, nonbreakable surface that reflects the complete undercarriage of the lawn mower, keeping the consumer from having access to the rotor blades. The entire construction rests on a wooden pedestal that also serves as a storage area for the Tricycler component parts used for demonstration.

Product: Whole System Design Inc. Masterball
Number of displays: 100,000
P-O-P company: Hermann Technologies, Singapore
Distribution: Toy, gift and stationery stores
Introduction: February 1993
Duration: Semi-permanent
Construction: Corrugated
The floor display holds 60 balls in six tiers. Both it and the counter unit can be set up in a few minutes.

Client: Nike/Foot Locker
Producer: Medallion Associates Ltd.
Category: Thermoformed Plastics: Floorstand
Comments: The entire project was designed, manufactured and delivered to 1,600 locations in four weeks. The display had to explain the technology, give a feel for the product and create store traffic.