White Papers

Dive into the data to see how consumer response to major promotional events – from Black Friday to back-to-school shopping to brand-crafted LTOs – varies by market.

Empowering Brand Publishers in the Age of Retail Media" explores the similarities between retail media networks (RMNs) and brand publishers. By leveraging first-party data and logged-in environments, brand publishers can diversify revenue streams and offer advertisers valuable opportunities to connect with audiences in meaningful, measurable ways.

InMarket’s 2023 Breakthrough Moments report recognizes 10 exceptional campaigns that broke through the clutter to reach and engage consumers in the Moments that matter most. Featuring campaigns from Wendy’s, Kraft Heinz, Michelob ULTRA, and more, discover the reasons why these campaigns CTRs as high as 9.55%.

To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.

Ever wondered what impact flighting your advertising has on ROI? Using data from the Keen Platform, we took a look at two different flight schedules to show the impact of these schedules on net profit. We compared continuous marketing to a 2 and 4 week flight schedule.

To better understand grocery chains’ ability to attract shoppers during this period, InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more.

Recently, retail media networks have taken the advertising world by storm. To unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits.

An exclusive member benefit, the 2023 Retail Promo Guide outlines the major seasonal promotions conducted by 13 key retailers, presenting information from the Path to Purchase Institute's library of Retail Profiles and market intelligence.

Today’s successful retail display programs educate, interact with, and engage shoppers in ways that meet their unique – and current – expectations. Learn how to effectively merchandise your brand’s products to these present-day consumers.

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