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Discover how Digital Shelf Analytics help solve challenges, the actionable insights this technology provides and how to get started

This past year saw consumer shopping behavior shift — and coupled with ever-increasing competition for customers’ business and continued loyalty—makes keeping a finger on the pulse of sales, store traffic, and other trends a must for enterprise brands and c-store retailers

In the CPG Loyalty Engage Report, PrizeLogic and Loyalty360 surveyed over 2,200 US consumers to gain insights into how loyalty strategies motivate both purchase and non-purchase behaviors. The goal was to assist brands in developing program loyalty strategies for driving incremental purchase, first-party data acquisition, member engagement, and advocacy.

Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.

Meet the 2021 winners of the largest consumer-voted award for product innovation. For consumers, the Product of the Year seal serves as a guide to the best products in the market, and for manufacturers, it's a powerful marketing message proven to increase trial, awareness, distribution and sales.

Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.

Get to know the winners and finalists of the Path to Purchase Institute’s fifth annual Women of Excellence Awards and find out why they are so deserving of recognition. The honorees share key achievements and philosophies, as well as insights into what it means to be a woman of excellence in this industry.

Using results from proprietary research conducted with 1,000 shoppers by the Path to Purchase Institute this fall in cooperation with Edge Marketing, this exclusive report examines the key ways shopping behavior has permanently changed due to the pandemic, which has accelerated some key marketplace trends but may also have inspired shoppers to revert to some old habits as well.

Path to Purchase Institute’s interactive guide explores the major promotions conducted by 16 key retailers, presented with information from the Institute’s library of retail profiles and market intelligence. Produced in conjunction with Menasha.

Path to Purchase Institute's interactive guide provides analysis of the e-commerce-related marketing opportunities available to brand marketers through 16 leading U.S. retailers. Produced in conjunction with Menasha.