Sponsored by Keen Decision Systems.

Ever wondered what impact flighting your advertising has on ROI? At Keen, we help marketers plan their budgets and maximize. Using data from the Keen Platform, we took a look at different flight schedules to show the impact of these schedules on net profit.

Our case study compared three scenarios of linear TV advertising:

Always-on: The brand maintained a consistent advertising presence, with no hiatus periods.

2-week flighting: Ads ran for two weeks, followed by a two-week hiatus.

4-week flighting: Ads ran for four weeks, followed by a four-week hiatus.