Special Reports

Expo panel talks strategy, capabilities and technology in the retail world

Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders

So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics

Crowdsourcing apps with roots in retail audits are also adding value through research and enabling a more personalized store

Many don’t want to talk about it in the shopper space, but these experts divulge what retailers know about specific shoppers and how information needs to be protected