Special Reports

Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.

Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments

Kroger’s e-commerce operation is being fueled by the retailer’s strength in loyalty and merchandising — and marketers are jumping on board.

As the retailer steps up its e-commerce game, marketers must do their part to help create a better overall shopping experience.

Updating product images and assortment … PIM and DAM … establishing ratings and reviews; brands are still figuring out how to contain the beast that is the digital shelf

CPG marketers and retailers need to pay close attention in 2017 as Amazon evolves with grocery, physical locations, private labels, etc.