Special Reports

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper.

Campaign pairs complementary products with a plethora of digital and in-store activations

Partners build on success of 2016 program with increased engagement

Dedicated teams and resources can help CPG brands improve their performance with the company.

Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.

Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments

Kroger’s e-commerce operation is being fueled by the retailer’s strength in loyalty and merchandising — and marketers are jumping on board.