Zero-Based Budgeting Our roundtable experts offer explanations and advice as CPG companies are increasingly facing the challenge of implementing and sustaining ZBB processes Retail Intimacy 2.0: Tomorrow’s Consumer, Today’s Win In a turbulent environment, marketers must adapt quickly and follow the consumer in every aspect of life Store of the Future Retail Intimacy 2.0: Winning in the Value Channel Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper. Structuring Around a Shopper Who Is Everywhere The Shopper Marketing Digital Collaboration Playbook 2017 Treasure Cave, Frank’s RedHot Are Summer Partners Campaign pairs complementary products with a plethora of digital and in-store activations Kimberly-Clark Ups Its Game at Meijer Partners build on success of 2016 program with increased engagement Retail Promo Guide 2017 Retail Intimacy 2.0: Winning at Amazon.com Dedicated teams and resources can help CPG brands improve their performance with the company. First Previous 9 10 11 12 13 Next Last
