Walmart

An overview of NCH Marketing Services' annual report

Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Client: The Outdoor Recreation Group, Los Angeles
Size of Run: 1,200
Production Date: August 2002
Producer: Justman Packaging & Display, Los Angeles
Division: Temporary, Mass Merchandise Retailer
Comments: Bright graphics on this Wal-Mart pallet display clearly establish the intended use of Fieldline Day Packs.

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve