Walmart

Client: Revlon Inc., New York
Products Promoted: Various Almay products
Marketing Strategy: To create a unit for an endcap in Wal-Mart that can accommodate various products in the Almay line, including mascara, lipcolor, lipshine and nail polishes.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart stores
Construction/Materials: 200-pound E-flute and B-flute corrugate that is litho-mounted; vacuum-formed trays
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: For use as an endcap, the unit was designed with a large factice of the product to draw consumer attention. The shelves of the unit have color strip labels to make it easier for consumers to choose the color they need. The unit was produced for Wal-Mart stores to introduce the new lip product.

Client: Clorox Co., Oakland, Calif.
Products Promoted: Kingsford charcoal and other barbeque-related products
Marketing Strategy: To create a shippable and easy-to-assemble pallet display that would serve as a high-profile, eye-catching billboard for Kingsford within Wal-Mart stores. Also, to attract consumers to the barbeque section of Wal-Mart stores and to induce purchases of Kingsford charcoal and other barbeque-related accessories.
Introduction: March 1999
Number of Displays: 1,500
Distribution: Wal-Mart stores

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Client: Wal-Mart for JCI, AC Delco and GNB, Bentonville. Ark.
Products Promoted: Automotive parts
Marketing Strategy: The interactive kiosk provides specific product information to ease the buying process. It helps alleviate the need for printed catalogs and helps simplify the data update process.
Introduction: January 1999
Number of Displays: 900
Distribution: Wal-Mart stores
Construction/Materials: Case metal, computer hardware
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Wal-Mart, Bentonville, Ark.; Hewlett Packard, Palo Alto, Calif.
Products Promoted: Inkjet cartridges and media
Objective: To create a category solution for inkjet cartridges while addressing shrink issues.
Number of Displays: 1,570
Construction/Materials: Sheet metal, styrene and wire
P-O-P Company: Beeline Group Inc., Newark, Calif.

Client: Kayser-Roth Corp., Melville, N.Y.
Distribution: Wal-Mart
Size of Run: 765
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Personal Products and Accessories