Procter & Gamble (P&G)

Client: Duracell/Gillette, Boston
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs

Patent: US 6,192,608 B1
Issued: Feb. 27, 2001
Inventor: Bruce D. Williams, Round Lake, Ill.
Assignee: R.R. Donnelley & Sons Co., Chicago

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Patent: US 6,173,844 B1
Issued: Jan. 16, 2001
Inventor: Frederick M. Avery, Phoenix
Assignee: Gillette Canada Inc., Kirkland

Disney characters highlight decorating accessories units at mass merchants and home centers

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding, Aisle, Shipper or Pallet (Temporary)
Producer: Promo Edge, Division of Menasha Corp., Mequon, Wis.
Client: Sherwin-Williams
Objective: To sell the core product features and characteristics of Krylon brand spraypaint and give consumers new project suggestions and reasons to make a purchase. This display program fostered additional sales of Krylon's main colors as well as provided a platform for the increased sales of new colors.