Procter & Gamble (P&G)

Client: The Gillette Co. - Braun Division, Boston
Size of Run: 1,500
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Hair and Skin Care: Brushes, Hair Dryers, Razors and Combs
Comments: The objectives of this display were to get more than 250 products in a variety of sizes in a flexible, high-impact display that fit within the retailer's space requirements.

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Retail Category: Mass Merchants
Display Type: Retail - Account Specific
Client: The Procter & Gamble Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 1,000
Comments: A graphic panel on this endcap contains a before and after mirror used to simulate the effect new Crest Whitestrips dental whitening product could have on a customer's own teeth. Supporting graphics demonstrate the product's three-step application process.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Williamson-Dickie Mfg. Co.
Producer: AMD Industries Inc., Cicero, Ill.
Size of Run: 330
Comments: Designed out of sheet metal, expanded metal and laminated wood, these displays reflect Williamson-Dickie's desired rugged look for this store-within-a-store concept. Retailers can customize the product mix as they wish to increase turns and profitability.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.