PepsiCo./Frito-Lay

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: WOW! salty snacks
Objective: To introduce its new product line of salty snacks that are processed with the no-fat "Olestra" cooking oil, Frito-Lay needed a perimeter merchandiser to augment its in-line merchandising program. The unit had to have strong logo recognition and offer consumer information/education about the product and its benefits. It was designed to be freestanding so it could be placed anywhere in a supermarket.
Introduction: February 1998

Product: Pepsi Pop Culture promotion
P-O-P companies: More than 15 companies, including Art Merchandising Inc., New York; The Display Connection, Moonachie, N.J.; Sandy Alexander Inc., Clifton, N.J.; and Adams-McClure Inc., Denver
Distribution: Supermarkets, drugstores, convenience stores and restaurants
Introduction: May through September 1998
Duration: Temporary
This Lucy Lawless corrugated standee is one of 40 different P-O-P pieces used in the Pepsi Pop Culture promotion.