PepsiCo./Frito-Lay

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: WOW! salty snacks
Objective: To introduce its new product line of salty snacks that are processed with the no-fat "Olestra" cooking oil, Frito-Lay needed a perimeter merchandiser to augment its in-line merchandising program. The unit had to have strong logo recognition and offer consumer information/education about the product and its benefits. It was designed to be freestanding so it could be placed anywhere in a supermarket.
Introduction: February 1998

Product: Pepsi Pop Culture promotion
P-O-P companies: More than 15 companies, including Art Merchandising Inc., New York; The Display Connection, Moonachie, N.J.; Sandy Alexander Inc., Clifton, N.J.; and Adams-McClure Inc., Denver
Distribution: Supermarkets, drugstores, convenience stores and restaurants
Introduction: May through September 1998
Duration: Temporary
This Lucy Lawless corrugated standee is one of 40 different P-O-P pieces used in the Pepsi Pop Culture promotion.

Client: PepsiCo., Somers, N.Y.
Product Promoted: Pepsi
Objective: To get Little League players to drink Pepsi products.
Construction/Materials: FDA food-grade high-density polyethylene
P-O-P Company: Kooler Kraft International Corp., Roswell, Ga.

Client: Pepsi-Cola Co., Somers, N.Y. Producer: The Display Connection Inc., Moonachie, N.J. Marketing
Objective: The client was undertaking a brand image change to a look that would be young, hip, fresh, modern and blue. The goal was to reinforce the new logo in the minds of teenage consumers.

Product: Planet Lunch Packs
Number of displays: 20,000
P-O-P companies: Tracy Locke Promotions (design), Dallas; Rock Island Displays (manufacture), Milan, Ill.
Distribution: Supermarkets and mass merchants
Introduction: January 1998
Duration: Semipermanent
Construction: Corrugated, plastic
Frito-Lay's Planet Lunch Program includes this semipermanent display. It was designed to entice children looking for lunchtime snacks in supermarkets and mass merchants.

Client: Frito-Lay Inc., Plano, Texas
P-O-P Company: DCI Marketing, Milwaukee
Division: Permanent, Snacks, Cookies and Crackers
Objective: This merchandiser brings new cross-merchandising opportunities to Frito-Lay's line of salsa and salty snacks. The display's permanency helped Frito-Lay capture additional space in targeted supermarket areas near the beverage aisle and cooler vaults.

Client: Pepsi-Cola, Somers, N.Y.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To increase Pepsi product sales. This P-O-P was a tie-in with Hershey and Doritos to present a Halloween Party theme retro to the '60s look. Designed to be flexible, it is two-sided and can be set up as a 6-foot by 10-foot walk-through house or as two units, a 10-foot-wide aisle spanner and a 6-foot-wide lobby display.

Client: Frito-Lay Inc., Plano, Texas
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snacks, Cookies and Crackers