PepsiCo./Frito-Lay

Client: Frito-Lay Inc., Piano, Texas
Distribution: Supermarkets, mass merchants
Size of Run: 8,600
Producer: Inland Consumer Packaging and Displays, Indianapolis
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To design a promotional vehicle that targets the 18- to 35-year-old demographic to help move more Tostitos Restaurant Style chips and dips. The display needed to incorporate the Tostitos Fiesta Bowl theme and be modular and shoppable from three sides.

Client: Pepsi Cola Co., Purchase, N.Y.
Distribution: Supermarkets
Size of Run: 4,500
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The client wanted an in-store lobby/end aisle display for supermarkets that would capitalize on the Halloween season and fit into the desired haunted house theme of the larger overall display area.

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: To give Pepsi a proprietary look that attracts consumers and increases sales.
Introduction: February 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This basewrap was used in a promotion for a NASCAR race to leverage Pepsi's official stature as a NASCAR corporate partner.
Introduction: June 1998
Construction/Materials: Cardstock with a film lamination
P-O-P Company: Proprint Services Inc., Toronto

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This piece enables the client to offer the visibility and brand-building power of neon signage at a much reduced cost.
Introduction: January 1998
Construction/Materials: Aluminum, plastic, polycarbonate, vinyls and fiberoptic pegs
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: To supply high-quality menuboards that help Pepsi "lock in" long-term business in food and beverage service chains.
Construction/Materials: Aluminum, plastic, polycarbonate and vinyls
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.

TLP
Frito-Lay Inc.
Comments: The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.