PepsiCo./Frito-Lay

Sr. Manager Merchandising Development Pepsi-Cola Co.
Work History: DeMarco joined Pepsi-Cola in June 1999 and is responsible for design, structural development and execution of temporary and permanent P-O-P displays and cold equipment. From Dec. 1991 to May 1999, he served as manager of merchandising systems for Duracell USA, Bethel, Conn., where he was responsible for design and execution of Duracell P-O-P displays in five battery segments. Prior to that, he worked as an account executive at Dimensional Merchandising Inc., Livingston, N.J.

A profile of Pepsi's Christopher DeMarco

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.

Retail Category: Supermarket: Food
Display Type: Freestanding: Temporary
Client: PepsiCo, Purchase, N.Y.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 12,000
Comments: Recognizing that retailers routinely stack soft drinks in secondary locations, PepsiCo developed this lightweight but extremely durable stacker to help keep product organized and provide an additional branding opportunity.

Retail Category: C-stores
Display Type: In-line, Gondola or On-shelf
Client: Kraft Foods, Glenview, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 15,000
Comments: 7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.