PepsiCo./Frito-Lay

Retail Category: C-stores
Display Type: Freestanding: Temporary
Client: Pepsi-Cola Co., Purchase, N.Y.
Producer: Triangle Display Group, Philadelphia
Size of Run: 5,000
Comments: This floorstand was designed to generate trial of new Starbucks Doubleshot. The displays hold seven cases of product in a compact footprint designed to fit within tight c-store environments.

Client: Pepsi-Cola Caribbean, San Juan, Puerto Rico
Introduction: August 2002
Number of displays: 1,000
Distribution: Supermarkets in the Dominican Republic
Construction/Materials: Matrix terrycloth
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: These hanging terrycloth towel/banners serve both as in-store displays and prized collectibles to Sammy Sosa fans in his homeland Dominican Republic.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.

Retail Category: Supermarket: Food
Display Type: Freestanding: Temporary
Client: PepsiCo, Purchase, N.Y.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 12,000
Comments: Recognizing that retailers routinely stack soft drinks in secondary locations, PepsiCo developed this lightweight but extremely durable stacker to help keep product organized and provide an additional branding opportunity.

Retail Category: C-stores
Display Type: In-line, Gondola or On-shelf
Client: Kraft Foods, Glenview, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 15,000
Comments: 7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.