Molson Coors Beverage Co.

Client: Madden Communications, Wood Dale, Ill.
P-O-P Company: May Advertising, Fort Worth, Texas

Client: Coors Brewing Co., Golden, Colo.
Materials: Inflatable (PVC vinyl)
Introduction: January 2003
Size of Run: 20,000
Comments: This inflatable display was used to promote Coors Light prior to and during the Super Bowl.
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

"Attracting the attention of a male-dominated audience is accomplished in this display by combining two of their favorite things, stock cars and beer. This unit is a credit to the store personnel and the Coors routemen who took a simple stacked-case island display, added a branded base wrap, an oversized molded replica of the Coors NASCAR racer and lots of Coors products to create this outstanding merchandising effort. It was apparent that the sell down was excellent and this display would be producing incremental sales for many weeks."

Product: Miller Lite beer
Number of displays: 1,000
P-O-P company: Media Pictures, South Easton, Mass.
Distribution: Small, independent supermarkets in New York
Introduction: January 2003
Duration: Permanent
Construction: Rubberized mat
Display set-up: Sales representatives
This floor mat is easy to install and has imagery designed to make consumers thirsty.

Client: The Integer Group, Golden Colo.
Introduction: April 2003
Construction: Printed polyester fabric bonded to a non-skid rubber backing
P-O-P company: Signature Marketing, LaGrange, Ga.
Comment: This bar mat for Coors Original increases product awareness at the bar and also provides a function. It is durable and absorbs moisture.

Client: The Integer Group, Golden, Colo.
Introduction: September 2002
Number of displays: 20,000
Construction: Injection-molded base, PETG cardholder, pressure-sensitive decals
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: Wanting to do more than a standard table tent, Coors Light introduced this unique table display to promote its partnership with the National Football League.