L'Oreal

Client: L'Oreal, New York
Size of Run: 6,700
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Skin Care Products
Comments: To help consumers select the right products for their skin type, the front panel on this display uses sliding indicators to select a skin type. Once selected, a window opens to display product information for that skin type. The display is updatable and can be adapted to new launches. A magnet secures the unit on the shelf.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: L'Oreal Canada, Montreal, Canada
Producer: Techno P.O.S. Inc., Quebec, Canada
Comments: A unique structure and vibrant graphics complemented the trendy imagery on this display which promoted the innovation of the hair care brand. The large 3-D FX logo at the base also called attention to the display and product line.

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Client: L'Oreal USA Inc., New York
Product Promoted: RevitaLift Complete skin cream
Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
Introduction: February 2001
Size of Run: 1,300
Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia