Kmart

Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Design Phase Inc., Northbrook, Ill.
Comments: Vacuum-formed styrene movie reels and injection-molded 3-D lettering helped to create a bold presence for Kmart's movie department.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: Twentieth Century Fox, Century City, Calif.
Producer: Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 1,500
Comments: Kmart, Best Buy and Wal-Mart stores nationwide received this permanent floorstand with interchangeable graphic panels for releases from Twentieth Century Fox. Its product trays accommodate both VHS and DVD video releases, and theft-deterrent DVD modules discourage pilferage.

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Colgate-Palmolive Co., New York
Producer: Buckeye Container, Wooster, Ohio
Size of Run: 2,000
Comments: The Irish Spring bar soap line and the Soft Soap line are cross marketed in this mass display for Kmart stores. Both lines were able to gain incremental selling space via the display.

Retail Category: Mass Merchants
Display Type: Freestanding or Aisle - Permanent
Client: Madden Communications
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 2,000
Comments: Heavy-duty injection-molded trays supported by steel tubes enable this display to hold more than 800 pounds of Kool Aid, Crystal Light, Slushies and Country Time products. Locking casters allowed the unit to be moved easily.

Client: Goodtimes Home Video, New York
Product Promoted: "The Omega Code" video
Objective: To promote the Christian suspense thriller in 1,700 Wal-Mart and 1,500 Kmart stores. The video had a successful but limited run in theaters, so the P-O-P had to serve as an integral part of the marketing campaign.
Introduction: March 2000
Construction/Materials: 200-pound B-flute corrugated, 275-pound supports, 80-pound litho four-color, 200-pound B-flute mounted graphic panels
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Retail Channel: Apparel & Fashion Accessories
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Timber Creek Father's Day Express Fixture
Marketer: VF Jeanswear Inc.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Icee Bear Standee
Marketer: The Icee Co.
Producer: Mirro Products Co., High Point, N.C.
This display was designed to increase awareness of Icee in the Kcafe restaurants within Kmart. (Kcafes are typically located at the side of the store.) Icee is an impulse item that relies heavily on the visual P-O-P trigger to remind consumers of its availability.