Kmart

Client: Kmart
Products promoted: Books and magazines at feature discount prices.
Category management strategy: This header, shelf and endcap system organize the category, making it easier for the consumer to navigate. The header was designed using LESA accent material, giving it an illuminated look. The gondola signage showed product location and organized it into 30-foot sections. Plastic extrusions were used on the shelf for feature pricing. A special endcap configuration, previously unused, was designed to draw the consumers attention.

Phoenix Display
Kmart Corp.

Client: Kmart/Sesame Street, Troy, Mich. Products
Promoted: Clothing
Objective: To introduce a new children's clothing line.
Introduction: September 1997
Construction/Materials: Sintra (toppers), 3M FloorMinders floor graphics
P-O-P Company: Grady McCauley, North Canton, Ohio

Client: Kmart, Troy, Mich.
Products Promoted: Educational toys
Objective: To provide consumers with the opportunity to see and try new educational toys and to create a uniform presentation for four different toy vendors and 12 toys.
Introduction: September 1997
Construction/Materials: Injection molding, lithography on styrene and coated stock
P-O-P Company: DCI Marketing, Milwaukee

Client: IMT, New York
Products Promoted: Children's designer eyewear
Marketing Strategy: Due to the multiple brands that would be merchandised, the client wanted to develop a unit that could hold all of its licensed designer children's eyewear products. The display needed heavy graphic impact to capture children's attention at retail. The units are grouped together to create a store-within-a-store environment.
Introduction: April 1999
Number of Displays: 500
Distribution: Kmart, Ames stores

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas