Kmart

Client: The Upper Deck Co., L.L.C., Carlsbad, Calif.
Product Promoted: Digital/Paper Trading Cards
Marketing Strategy: The client wanted to merchandise its PowerDeck products on a self-contained merchandising unit. The header and panel graphic were designed to attract attention. The display needed to show both pegged and boxed product and dispense literature that describes the product.
Introduction: September 1999
Number of Displays: 250
Distribution: Target, Wal-Mart and Super Kmart

Client: Busch Creative/Colgate-Palmolive, St. Louis
Producer: Rapid Displays, Chicago
Comments: To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week. It facilitated the distribution of a half million coupons in-store through the Colgate/CART "race track pack."

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.

Phoenix Display, a Company of International Paper
Walt Disney Records
Comments: This floorstand's design allows CDs to be stocked side-by-side as the centerpiece of the display, creating the illusion that Tarzan is peeking out. The ability to stock more than 120 CDs helped Disney break into Wal-Mart and Kmart stores with a display of this type for the first time. Four-color printing was used to bring to life the vibrant greens and browns predominant in Tarzan's jungle.

Client: Good Times Home Video, New York
Products Promoted: Various videos
Objective: To introduce the Hollywood Video Values campaign in Kmart stores.
Introduction: June 1999
Number of Displays: 5,000
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Cobra Electronics Corp., Chicago
Products Promoted: microTALK handheld two-way radio communication device
Objective: The new product is positioned in prime, high-traffic locations in Kmart stores. It is designed to spur impulse sales.
Introduction: April 1999
Construction/Materials: Corrugated with four-color process printing
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Client: Duracell Inc., Bethel, Conn.
Distribution: Mass merchants
Size of Run: 1,500
Producer: Display Creations Inc., Brooklyn, N.Y.
Division: Permanent, Film and Batteries
Objectives: The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.

Client: Warner Home Video, Burbank, Calif.
Distribution: Kmart and other mass merchants
Producer: Thomson-Leeds Company Inc., New York
Division: Permanent, Movies, Tapes, Records, CDs
Objectives: To position DVD as a high-tech product in a mass merchant environment and to distinguish this product from VHS. To design a floorstand with a small footprint that would hold a maximum number of SKUs.

Client: E&G Printing Service Inc.
Producer: C.D. Baird & Co.