Kellogg

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)

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Product: Single-serve snacks
Number of displays: 1,000 (third reorder pending)
P-O-P companies: Frank Mayer & Associates, Grafton, Wis.; and SMP Display & Design Group, Chattanooga, Tenn.
Distribution: Convenience stores, foodservice outlets
Introduction: June 2001
Duration: Permanent
Construction: Sheet metal, vacuum-formed ABS plastic, four-color screen printed graphics
Display set-up: Kellogg's national broker network

Client: Kellogg Co., Battle Creek, Mich.
Distribution: Supermarkets
Size of Run: 152
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Supermarket Retailer
Objectives: By designing an end aisle unit that fit within a prescribed footprint, the company was able to supply a display that can be easily placed against the end of shelving. The display has wheels for easy cleaning of the floor area under and around it. The clear acrylic header and side graphic cards give the unit permanent brand identification.

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Snack 'Ums cereal snacks
Objective: To extend a proven breakfast cereal brand such as Froot Loops in the snack foods category by simply producing the existing product formulation in a larger, bite-size snack and repackaging the product into a container size and shape that is more conducive to snack food purchases.
Introduction: March 2000
Construction/Materials: PVC vinyl
P-O-P Company: Genesis Creative Group, Grand Rapids, Mich.