Kellogg

Client: Kellogg Co., Battle Creek, Mich.
Size of Run: 8,000
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Grocery: Processed Foods
Comments: This floor display showcases the mini bobblehead collectibles to consumers while also protecting against theft. The in-pack premiums were pre-attached to the display box and secured behind a PETG window.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: The Kellogg Co., Battle Creek, Mich.
Date of run: April 21 through May 4
Size of run: 6,300 stores
Comments: Kellogg relied on an in-store network to run a Special K shelf promotion in several supermarket chains nationwide. Signs for each retailer featured customized pricing and graphics.
In-store media company: Insignia Systems, Maple Grove, MN.

Product: Kellogg's cereal
Number of displays: 670
P-O-P companies: Americhip (production), Torrance, Calif.; Sanchez & Associates Inc. (design), Chicago
Distribution: Regional Hispanic supermarkets
Introduction: February 2002
Duration: Temporary
Construction: Audio device assembled into stock sleeve
Display set-up: Retail staff
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.