Kellogg

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Snack 'Ums cereal snacks
Objective: To extend a proven breakfast cereal brand such as Froot Loops in the snack foods category by simply producing the existing product formulation in a larger, bite-size snack and repackaging the product into a container size and shape that is more conducive to snack food purchases.
Introduction: March 2000
Construction/Materials: PVC vinyl
P-O-P Company: Genesis Creative Group, Grand Rapids, Mich.

Client: Garner & Nevins Marketing, West Allis, Wis.
Distribution: Supermarkets
Size of Run: 10,000Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Grocery and General Merchandise Products
Objectives: To create awareness at the point-of-purchase of the Kellogg brands to both children and their parents by demonstrating how important a healthy Kellogg's breakfast is to starting the day. The display was also designed to create awareness of Kellogg's characters.