Kellogg

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

Sam Weiss Woodworking Inc.
Best Foods/Kellogg Co.
Comments: Designed to be shoppable from any direction, this display was designed for placement in the dairy section of supermarkets. After being placed in about 100 stores, sales increased 400%.

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Kellogg's cereals
Objective: To draw attention to on-shelf coupons.
Introduction: February 1998
Construction/Materials: Chipboard, two LED lights and plastic clip for coupons
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

This bottom-line technology is breaking new ground in retail and other applications