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Coca-Cola Co.

  • 2001 P-O-P Snapshots

    Highlights of recent and upcoming P-O-P promotions by more than 40 top companies
  • Cashing in on Convenience

    Competition, floor space and time are tight in the complicated but lucrative c-store arena.
  • Dasani Cooler

    Client: The Coca-Cola Co., Atlanta
    Products Promoted: Dasani bottled water
    Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
    Introduction: March 2001
    Size of Run: 2,000
    Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire
    Dasani Cooler
  • Hall of fame Profile: Steve Spetnagel

    A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola
  • KMX Energy Drink Display

    Client: Coca-Cola Co., Atlanta
    Product Promoted: KMXenergy drink
    Comments: Cold vault space is difficult to obtain in c-stores, so this display scales from three product facings to twelve via an interlocking mechanism. The units also have break-off points to shorten them for maximum flexibility.
    Introduction: November 2000
    Size of Run: 25,000
    Construction/Materials: Polypropylene, slip agent to maximize slideability of product
    P-O-P Company: Display Technologies, College Point, N.Y.
    KMX Energy Drink Display
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