Coca-Cola Co.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Client: The Coca-Cola Co., Atlanta
Products Promoted: Dasani bottled water
Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
Introduction: March 2001
Size of Run: 2,000
Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola

Client: Coca-Cola Co., Atlanta
Product Promoted: KMXenergy drink
Comments: Cold vault space is difficult to obtain in c-stores, so this display scales from three product facings to twelve via an interlocking mechanism. The units also have break-off points to shorten them for maximum flexibility.
Introduction: November 2000
Size of Run: 25,000
Construction/Materials: Polypropylene, slip agent to maximize slideability of product
P-O-P Company: Display Technologies, College Point, N.Y.