Coca-Cola Co.

Client: The Coca-Cola Co., Atlanta
Products Promoted: Single-serve Coca-Cola
Comments: A unique reach-through lid and side drain enable this merchandiser to fit flush against the front counter.
Introduction: March 2001
Size of Run: 5,000
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Client: The Coca-Cola Co., Atlanta
Products Promoted: Dasani bottled water
Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
Introduction: March 2001
Size of Run: 2,000
Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire