Coca-Cola Co.

Client: The Coca-Cola Co., Atlanta
Size of Run: 1,700
Producer: Paul Flum Ideas Inc., St. Louis
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed to be placed flush against checkout counters, this unit helped to introduce the Mad River brand and prompt trial of iced, single-serve product.

Client: The Coca-Cola Co., Atlanta
Comments: Retailers can adjust this pole display to hold two, three or four coolers depending on their merchandising needs. The graphics on each cooler can be changed to showcase different Coca-Cola brands or temporary promotions. Each cooler holds 24 cans or 18 20-ounce bottles.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally molded polyethylene
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: The Coca-Cola Co., Atlanta
Comments: Graphics that highlight POWERade's "P" icon give this sleek display a unique appearance. It accommodates all of the beverage's package sizes.
Introduction: January 2002
Construction/Materials: Vacuum-formed plastic, litho-printed header, wire, steel tubing
P-O-P Company: Profitmaster Displays, Atlanta

Client: The Coca-Cola Co., Atlanta
Comments: Highlighting Coca-Cola's relationship with NASCAR, this molded cooler holds 96 cans or 72 20-ounce bottles of chilled Coca-Cola products.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally-molded polyethylene; wire
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.