Coca-Cola Co.

Clients: Coca-Cola Fountain, Atlanta, and McDonald's Corp., Oak Brook, Ill.
Product Promoted: Large size Coca-Cola
Objective: To upsell larger size cups of Coca-Cola to consumers.
Introduction: May 2001
Size of Run: 340
Construction/Materials: 4 mil Coroplast, hardware stand
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Hardee's Food Systems Inc., Rocky Mount, N.C.
Service Promoted: 44-ounce Coca-Cola cup
Objective: To increase repeat drive-through customers at Hardee's restaurants in California by promoting a free, refillable travel cup.
Introduction: May 2001
Size of Run: 700
Construction/Materials: Board stock, styrene, pressure-sensitive vinyl
P-O-P Company: The Buhl Press, Berkeley, Ill.

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.

Client: Schwarz Worldwide, Atlanta, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's french fries and Coca-Cola
Objective: This wall or countertop display was created with subsurface printing for color effectiveness and ink protection. The intertwined straw and french fry "synergy" icon highlights the Coke/McDonald's partnership.
Size of Run: 3,000
Construction/Materials: Molded PETG, screenprinted graphics
P-O-P Company: Joliet Pattern Inc., Joliet, Ill.

Client: Schwarz Worldwide, Atlanta
Producer: Joliet Pattern, Joliet, Ill.
Comments: Designed for self-service beverage centers in McDonald's restaurants, this vacuum-formed PETG bottle employs the twisted straw/french fry synergy icon of Coke/McDonald's. Two sets of art -- distorted and non-distorted -- allow for a molded front and flat back, which means the bottle can hang anywhere in the store or store window.

Patent: US 6,231,058 B1
Issued: May 15, 2001
Inventors: Laurel Kimbrough, Atlanta; Jay Fording, Matthews, N.C.; Keith Savas, Benjamin Nash, Charlotte, N.C.; Edgar Montague III, Fort Mill, S.C.
Assignee: The Coca-Cola Co., Atlanta