AB InBev

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: O'Doul's non-alcoholic beer
Objective: This glow-in-the-dark mirror was created to increase product awareness and announce the company's sponsorship of the PGA Tour.
Distribution: Bars and restaurants
Construction/Materials: Mirrored glass, 10-hour glow material, frame
P-O-P Company: MMI Distribution, Wauwatosa, Wis.

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Retail Category: Supermarket/Grocery: Food items
Display Type: P-O-P Graphics
Producer: Anheuser-Busch Inc., St. Louis
Client: Anheuser-Busch Inc.
Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Retail Channel: Eating & Drinking Places
Display Type: Permanent Signage
Campaign: Bud Buckets Basketball Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Signage
Campaign: Bud Oktoberfest Aisle Spanner
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This display not only reinforces the Bud brand's German heritage, but it also created a promotion during a time of the year that is not generally promotional.