AB InBev

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

Gage In-Store Marketing
Anheuser-Busch Inc.
Comments: The classic look of this booth lamp reinforces the heritage of the Clydesdale in promoting the company's brand.

Barton Beers discovered P-O-P's secret for success: listening to customers

Client: Anheuser-Busch Inc., St. Louis
Producer: Phoenix Display, West Deptford, N.J.
Marketing Objective: Designed to tie into 1998 Cinco de Mayo celebrations, the display features an authentic-looking red-tiled roof hacienda. The display has an open roof that allows natural light to filter in on the beer cases stacked under and around it.

Client: Anheuser-Busch Inc., St. Louis
P-O-P Company: Decision Point Marketing Inc., Winston-Salem, N.C.
Division: Temporary, Off-Premise - Non-Illuminated or Non-Motion
Size of Run: 5,000
Objective: To attract consumers to the Bud Ice product.

Client: Anheuser-Busch Inc., St. Louis, Mo.
Producer: Everbrite Inc., Greenfield, Wis.
Marketing Objective: Motion was incorporated into this display to help it stand out at retail. The revolving bottle of Budweiser floating within a globe that slowly rotates in the opposite direction creates a unique visual effect. The replica of the Clydesdale team and wagon shows the relationship of the company to the brand.