Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.
The flagship is the brand’s 36th boutique-style store in Canada but the first in North America to feature an enhanced design offering exclusive, localized experiences and personalized services.
The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts.
Once dormant Zellers is continuing its comeback with plans to open more pop-up shops and permanent store experiences inside Hudson's Bay department stores.
The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.