Winter Holidays

Client: Jim Beam Brands Co., Deerfield, Ill.
Distribution: Off-premise liquor stores as well as liquor departments of selected supermarkets
Size of Run: 5,100
Producer: Rapid Displays, Chicago
Division: Temporary, Beverages - Liquor
Objectives: Through innovative use of holiday and entertainment-themed graphics and structural design, the display is intended to attract consumer interest and increase sales during the holiday season.

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Distribution: McDonald's restaurants
Size of Run: 11,700
Producer: Rapid Displays, Chicago
Division: Temporary, Services
Objectives: The kiosk was designed to promote McDonald's tie-in with the popular movie "Toy Story 2" and is intended to serve as the primary in-store communication element in an integrated marketing program tied to the holiday season.

Client: Mattel, El Segundo, Calif.
Product Promoted: Kid's puzzles
Objective: To provide secondary placement during the holiday season and effectively display the puzzles.
Introduction: November 1999
Number of Displays: 1,500
Construction/Materials: Three-color Lusterprint on bleached white corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc.
Comments: This display piece was designed to give off-premise accounts a festive, holiday feel. The display also featured detachable holiday holly decorations so that retailers could use the display before and after the holiday season. A survey taken by A-B's national accounts group confirmed that the average retail account increased sales 140% over the previous year's sales with the display.

Client: Southcorp Wines, Monterey, Calif.
Products Promoted: Lindemans' Chardonnay & Shiraz Premium Fine Wines
Objective: While celebrating the last holiday season of this Millennium, Lindemans is generating consumer awareness at retail. This clock sits above cases of product while an audio box makes a loud ticking sound as people walk by to capture attention.
Introduction: October 1999
Construction/Materials: Cardstock; analog quartz clock module; custom audio box; motion sensor

Client: Baldwin Hardware Corp., Reading, Pa.
Products Promoted: Brass Christmas ornaments
Objective: To create a display program that accommodates various sizes of retailers, from department stores to small gift shops. By hanging the ornaments next to the stock, the display allowed the consumer to easily identify the ornament of choice for purchase.
Introduction: April 1999
Construction/Materials: Corrugated, plastic, cardboard, litho sheet
P-O-P Company: Graphex Inc., Exton, Pa.

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Beautycology Inc., New York
Products Promoted: Candy Kisses lip balm and collectible tin
Objective: To introduce a new line of collectible tins with the Candy Kisses lip balm product. This pre-packed, fun unit was designed for the holiday season. The unit's eye-catching graphics also visually represent the inside of the tins with a die-cut image on the front tray lip.
Introduction: June 1999
Number of Displays: 7,500
Construction/Materials: Four-color litho lamination to 200 E-flute corrugated