Winter Holidays

Client: Estee Lauder, New York
Products Promoted: 24-Karat Holiday Color Story
Objective: The client wanted to create a new color story to coordinate the most beautiful and wearable colors for the holiday season in a consumer-friendly unit.
Introduction: August 1998
Construction/Materials: Injection molding, hot stamping, gold mylar
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,700
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Semipermanent, Other Services and Establishments
Objectives: To create a colorful and festive lobby display for the holiday season. It was designed so small children would have easy viewing of the popular "All Dogs" plush toys and characters.

Product: Christmas and Valentine's Day Gifts and Collectibles
P-O-P companies: Chatain & Thomas Inc. (design), New York; Container Graphics & Display Inc. (manufacture), Villa Park, Ill.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate, plastic wheels, channel strips, chipboard litho-laminated side panels and header
Display set-up: M&M/Mars salesforce, retail staff

Stone Display Group
M&M/Mars Inc.
Comments: This larger-than-life fireplace with character icons in motion required minimal floor space yet realistically provided brand identity. Only one motor is required to move all the different characters.

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.

Client: Siebel Production, N.Y., for Seagram Americas, N.Y.
Producer: Beisler Associates, N.Y., (concept); Display Products N.A. Inc., Ronkonkoma, N.Y., (producer)
Marketing Objective: The goal was to increase sales during the holiday season with a motion floor display.

Client: Nabisco Biscuit Co., East Hanover, N.J.
Producer: Conocraft, Sussex County, N.J.
Marketing Objective: A visually impactful, compact display was designed to gain incremental placement and promote sales of a special holiday promotional package.

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.