Super Bowl & Football

Retail Category: Footwear Stores/Departments
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.
Client: The Warren Group/Body Glove Footwear
Objective: The brightly colored inflatable P-O-P is both functional and attention-grabbing. The use of inflatables highlights the introduction of the client's athletic footwear and shoes for water sports. Reports showed 25% more "new product recognition" versus stores using traditional slatwall shelves.

Retail Channel: C-Stores
Display Type: P-O-P Graphics
Campaign: Bud Light NHL Zamboni Inflatable
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This piece went through several design competitions and re-works. It has a lot of smaller separate inflated pieces (chair, wheels, side bumpers, back bumper, body) that make up the whole piece. It can be hung by the hooks or can be placed on top of a display. Since the hockey season is so long (8 months), it was designed to be hung or placed in the beer aisle for many months.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Ice Cap Display
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.
This display, made of clear PETG and vacuum-formed, was designed for non-traditional accounts. It holds five 20-ounce bottles, thus ensuring the promotion of five brands in one display. The unit's dimensions enabled it to be placed on countertops, salad bars, buffet areas and fountain areas. One Coca-Cola bottler utilized this display in an NFL Stadium.

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Client: Logo of Americas/OshKosh Eyewear, Ft. Lauderdale, Fla.
Products Promoted: OshKosh children's eyewear
Marketing Strategy: These units were intended to be "child-friendly P-O-P." The bright colors and designs of these inflatables encourage children to touch them.
Introduction: May 2000
Number of Displays: 2,000 of each
Distribution: Optical stores
Construction/Materials: 0.2mm PVC, one-color imprint, water or sand base
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.