In-Store Media

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.

The Path to Purchase Institute's latest proprietary research looks at how the BevAlc shopper journey has evolved post pandemic.

The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.

Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline.

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.