Sports Sponsorships

Client: Alvimar Performance Corp., Long Island City, N.Y.
Product Promoted: Inflatable cars and chairs
Objective: To capitalize on the popularity of NASCAR with racing-themed inflatable cars and chairs.
Introduction: May 1999
Producer: Alvimar Manufacturing Co., Long Island City, N.Y.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Product Promoted: Dr Pepper "Thirst to Win" promotion
Objective: To get consumers excited about the "Thirst to Win" promotion and its prizes as well as to tap into the demographic of NASCAR racing fans.
Introduction: May 1999
Producer: Cadmus Point of Purchase, Atlanta

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To combine the imagery of Busch beer and NASCAR in an eye-catching, 3-D banner.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: Sports Image, Charlotte, N.C.
Product Promoted: NASCAR License Plates
Objective: To produce and sell more collector's souvenirs to NASCAR racing fans and to promote individual drivers within the racing industry.
Introduction: February 1998
Producer: Stout Marketing, St. Louis

Client: Kraft Foods Inc., Glenview, Ill.
Product Promoted: Jell-O gelatin
Objective: To gain consumer awareness of the free offer for a NASCAR mold with the purchase of four packages of Jell-O gelatin.
Introduction: May 1998
Producer: Conocraft, McAfee, N.J.

Client: Goodmark Foods Inc., Raleigh, N.C.
Product Promoted: Fire Cracker red hot sausage
Objective: To reposition an existing product utilizing the marketer's affiliation with NASCAR and a thematic design to gain more placement in convenience stores.
Introduction: March 1999
Producer: Triangle Display Group, Philadelphia

Client: Champs Sports, Bradenton, Fla.
Products Promoted: Major League Baseball licensed products
Objective: To promote Champs' "Free Trip to the World Series" sweepstakes with window banners, table tents and ballot boxes.
Introduction: September 1998
Producer: Medallion Associates Ltd., New York

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Fuji Photo Film U.S.A. Inc., Elmsford, N.Y.
Products Promoted: Fuji film and cameras
Objective: To attract consumer attention to the "Major League Baseball Players Choice for Film and Cameras" promotion.
Introduction: May 1999
Producers: Lifestyle Marketing, New York; Irwin Levine Associates, New York; Lloyd and Ulman Inc., West Palm Beach, Fla.; Marketing Direction, Far Hills, N.J.