Sports Sponsorships

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To boost cold beverage sales with a visually appealing display that showcases high-profile NASCAR drivers.
Introduction: October 1998
Producer: Paul Flum Power Merchandising, St. Luis

Client: Top Flight, Chattanooga, Tenn.
Product Promoted: School binders
Objective: To gain consumer support for Top Flight's NASCAR back-to-school binders.
Introduction: June 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: NASCAR Thunder stores, Nashville, Tenn.
Product Promoted: T-shirt boxes
Objective: To display NASCAR driver T-shirts in NASCAR Thunder stores.
Introduction: March 1998
Producer: Miramar Designs, Fort Worth, Texas

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Fuji Photo Film U.S.A. Inc., Elmsford, N.Y.
Products Promoted: Fuji film and cameras
Objective: To attract consumer attention to the "Major League Baseball Players Choice for Film and Cameras" promotion.
Introduction: May 1999
Producers: Lifestyle Marketing, New York; Irwin Levine Associates, New York; Lloyd and Ulman Inc., West Palm Beach, Fla.; Marketing Direction, Far Hills, N.J.

Client: Champs Sports, Bradenton, Fla.
Products Promoted: Major League Baseball licensed products
Objective: To promote Champs' "Free Trip to the World Series" sweepstakes with window banners, table tents and ballot boxes.
Introduction: September 1998
Producer: Medallion Associates Ltd., New York