Sports Sponsorships

South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.

A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp.