Sports Sponsorships

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This basewrap was used in a promotion for a NASCAR race to leverage Pepsi's official stature as a NASCAR corporate partner.
Introduction: June 1998
Construction/Materials: Cardstock with a film lamination
P-O-P Company: Proprint Services Inc., Toronto

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.

Barton Beers discovered P-O-P's secret for success: listening to customers