Sports Sponsorships

Retail Category: Supermarket/Grocery: Food items
Display Type: P-O-P Graphics
Producer: Anheuser-Busch Inc., St. Louis
Client: Anheuser-Busch Inc.
Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Retail Channel: C-Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Busch NASCAR End Aisle Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
To reinforce Busch's involvement with NASCAR Racing, this 'idea' piece was developed. The beer stacks into the top of the piece, making it very space efficient and easy to restock.

Retail Channel: C-Stores
Display Type: P-O-P Graphics
Campaign: Bud Light NHL Zamboni Inflatable
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This piece went through several design competitions and re-works. It has a lot of smaller separate inflated pieces (chair, wheels, side bumpers, back bumper, body) that make up the whole piece. It can be hung by the hooks or can be placed on top of a display. Since the hockey season is so long (8 months), it was designed to be hung or placed in the beer aisle for many months.

Client: Major League Baseball Properties, New York
Products Promoted: Sports memorabilia
Objective: To showcase Major League Baseball memorabilia at a single area in the store with a handsome, permanent display that immediately communicates the baseball theme.
Introduction: February 2000
Number of Displays: 150
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.

Anheuser-Busch Inc., St. Louis, has signed a multi-year agreement with National Hockey League Hall of Fame inductee Wayne Gretzky to serve as spokesman for the company's Bud Light brand, the official beer of the NHL. The program includes a variety of on- and off-premise P-O-P materials promoting Gretzky and the beer. One of the main pieces in the promotion is a 72-inch by 32-inch standee that shows Gretzky standing next to a hockey net filled with pucks. In addition, there are table tents, banners, imprintable banners touting special promotions and imprintable posters.