Sports Sponsorships

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Anheuser-Busch, St. Louis
Producer: Grimm Industries, Fairview, Pa.
Comments: Designed to reinforce Busch's relationship with NASCAR, this sign is an exact replica of a Chevy auto hood, except that it is made of co-extruded styrene to keep manufacturing and distribution costs low. The NASCAR and Busch logos appeal to their targeted retail environment of sports bars and arenas.

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

Client: Just Born Inc., Bethlehem, Pa.
Products Promoted: Zours, Hot Tamales and Mike & Ike candies
Objective: This program was created to promote the company's tie-in with the NASCAR racing circuit. It included game-specific displays and merchandising materials.
Introduction: February 2000
Construction/Materials: Corrugated
P-O-P Company: Colangelo Synergy Marketing Inc., Darien, Conn.

Product: Foster's beer
P-O-P companies: Strategic Marketing Resources (design), Norwalk, Conn.; Madden Communications Inc. (printing and fulfillment), Chicago
Distribution: On- and off-premise locations nationwide
Introduction: August 2000
Foster's "Party Like an Aussie" campaign was unveiled for the Summer Olympics to promote on- and off-premise events.