Treasure Trolls Kids' Meals
Product: Roy Rogers Restaurants Kids Meals
Number of displays: 700
P-O-P company: Selling Solutions Inc. (design); Print Directions (printing), both of Atlanta
Distribution: Roy Rogers Restaurants
Introduction: February 1993
Duration: Promotional
Construction: Die-cut chipboard mounted with enamel text
Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.