New Product Launches

Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.