Loyalty Marketing

Target.com is indirectly competing with Amazon's 2020 Prime Day event by reprising its "Deal Days" sale on Oct. 13-14.

Ace Hardware is promising online shoppers up to 15% off select items Sept. 13-14 to unofficially compete with Amazon's 2020 Prime Day event. 

Best Buy is taking on Amazon’s Prime Day by kicking off its Black Friday savings early this year, on Oct. 13-14 (concurrent with Amazon’s event), with dozens of deals and a "Black Friday Prices Guarentee" for loyalty members.

Target is now offering members of its Circle loyalty program "bonus" offers.

Though a smart shopping cart, Alexa integration and e-commerce services garnered much of the attention in Amazon Fresh’s debut, good value on stock-up trips for grocery shoppers is central to the format’s strategy.