As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.