On Feb. 6, 2024, P2PI will bring an event designed to help CPGs, retailers and marketing professionals navigate the complicated retail media arena to Toronto.
With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store."
The retailer is luring shoppers to stores by offering pet parents a festive photo opportunity for their dog or cat as well as extra incentives for participating loyalty members.
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!
Home Repair Workshops are available at 100 U.S. stores to help homeowners and DIYers develop their skills and tackle common household projects, such as replacing a faucet and repairing drywall.
As part of WHP Global's plan to resurrect Toys R Us in the U.S. and expand its physical footprint across the globe, this store will open in November and launch interactive experiences and vendor product demos in 2024.
